It could help the movie to show the image and the mood of the film by using specific set in a music video. The lyrics can also help to tell the draft of the story and what might happen in the movie and show it in a musical way which can get a lot of attention. The artist of a music video could be popular which can also attract more people to watch the movie.
Can you think of other films which features extended montage sequences that are quite like music videos?
I think they use it in many movies such as Eclipse, the music plays while no one is talking and it just goes through memories of the main character. Or Lord of the Rings when the music plays bringing the mood of the movie while everyone is in slow emotion fighting for their future.
Arctic Monkeys - Floursescent Adolescent.
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